The Expendables uses a very well known cast to it's advantage, combining big action genre stars such as Sylvester Stallone, Jet Li, Jason Statham, Bruce Willis and Arnold Schwarzenegger in one film does a good job of pulling in the target audience of action fans (Some an older generation of fans, with Stallone's most famous films being from the 80's, and some younger fans, with newer actors like Statham, who has starred in recent films such as The Transporter series and the Crank series), this broadens the audience as an older and younger audience would come to see the film. The idea that our film will be a serious retro throwback to old, over the top action films such as Rambo, Commando, and even recent films such as Crank, links to The Expendables as the film is intended to pay homage to films like the ones previously mentioned, and bring an all star action cast back for one massive, over the top action film.
The idea of retro throwback-style films can be used to our advantage to draw in a wider audience, with older people and younger people able to enjoy the film as more current actors and special effects, etc. with a more traditional style plot and over the top, cheesy dialogue.
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