Horror Poster- Genre As A Marketing Tool

The tagline of the film- 'They're Coming...' emphasizes the fact that in most horror films the victims are being followed, or perhaps stalked, by an unknown, or known, predator. The fact that the vampires in this film are stood behind the two protagonists of the film, while they are facing the front, looking prepared to be attacked, almost subverts the horror genre in which the victims know their enemy, because as the film is about vampires, which are a creature that infects people, making them become vampires, the people they started the film with as their fellow companions could also become their enemies, becoming vampires. This emphasizes the fact that they are more unaware of the angle an attack may come from, etc.

The black and white background of the poster, with the protagonists and the enemies being in black and white makes the name of the film, the tagline, and the blood splatter at the bottom of the poster stand out all the more. The lack of colour throughout the poster, and then a sudden burst of colour at the bottom gives the impression that this is quite a dark, brutal and bloody film, as the splashes of red throughout the poster and black and white emphasize danger.